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Our Privacy Policy has changed, effective as of June 27, 2023.
This Privacy Policy and Notice at Collection (“Privacy Policy”) of Viking River Cruises Inc. (“Viking” “we,” “our,” or “us”) explains the collection, use, and sharing of information from or about you in connection with your use of the Services. The term " Services" refers to our ocean, river and expedition cruises, including the selection of products, content, events, activities, excursions and services offered onboard and off-shore either directly by us, or through our affiliates or third-party business associates, as well as any other products, features, tools, materials, or other services offered from time to time through a variety of Access Points. The term "Access Points" refers to, collectively, our various websites ("our websites"), mobile applications, onboard media, blogs, social media and other places, and other online or wireless offerings, whether accessed via computer, mobile device or other technology, any of which is owned or operated by us or on behalf. If you are an employee, contractor, or job applicant, your personal information collected in those contexts will be subject to a separate privacy notice that we provide to you where and when appropriate.
We may collect, receive, and develop several categories of personal information about you depending on the nature of your interactions with us:
We use the personal information we collect and receive from or about you (including sensitive personal information) primarily to provide better customer service to you, to improve and customize the content you see, to help recognize you when you use other devices, to provide the Services you request, to contact you about special promotions and new Services, and for other purposes, including the following:
In addition to the above uses of personal information described in this Privacy Policy, we may aggregate information about you and other individuals together, or otherwise "de-identify" the information about you (which means that the information does not identify you personally). We may use information in these forms for any legitimate business purpose, including without limitation, for research and analysis, administration of the Services, advertising (e.g., improving our targeting efforts or our Services), and promotional purposes.
We collect personal information from various sources:
Directly from you: We collect personal information directly from you when you create a profile to register for a Viking account, contact our customer service or other means to request information from us, participate in sweepstakes or other promotions, use the Services (such as when you book travel with us, participate in onboard activities, take offshore excursions while traveling with us), or provide us with feedback, testimonials, photos, or other personal information. If you are a business contact, we also collect personal information directly from you when we communicate with you, onboard you, or provide/receive products or services to/from you.
Automatically from your devices: Like many companies, we use various technologies to automatically collect usage and interaction data when you interact with our websites, read our emails, engage with our digital advertisements and content, or otherwise interact with the Access Points. These tools include cookies, pixels, and SDKs. These technologies may be used by us directly or by third parties and service providers.
From our service providers: We get personal information from the vendors and service providers that we hire to help us run our business, including those companies that store information; host, protect, or operate our Access Points; process payments; conduct data analytics; provide customer service; send emails and other marketing correspondence for us; conduct surveys; or provide marketing, analytics, and advertising services.
From our parent company and affiliates: We may get personal information from our parent company and corporate affiliates, as travel may be provided on a vessel owned or operated by a corporate affiliate.
From our data partners: We get personal information from data aggregators, data licensors, and public databases.
From social media and other third-party services: We get personal information from Access Points owned or operated by third parties. For example, we may get information about you when you interact or connect with us or our Services, for example, by liking us on Facebook® or following us on Twitter® or on Instagram® or watching us on YouTube®. The collected information may be information associated with that third-party service, or that you elect to make public using that service or have authorized the third-party service to share with us (such as your user ID, billing information, public profile information, email address, birthday, friends list, pages you have "liked" or commented on, and other account and profile data). The information we receive is dependent upon your privacy settings with the third party.
From other passengers: Occasionally we get personal information from passengers, such as when you are listed as an emergency contact or if you are onboard and someone in your party provides Viking with your information.
We combine the information we collect from or about you with information provided by other sources. We also combine information that we collect offline with information we collect online. We may also aggregate your information with other consumers’ information to understand preferences and trends within your peer group over time.
We may share your personal information (including sensitive personal information) only in the instances described below. We may also share your information in other circumstances with your consent.
With our parent company and affiliates: We may share personal information with our parent company and corporate affiliates. This sharing enables us to fulfill the Services, as travel may be provided on a vessel owned or operated by a corporate affiliate, as well as to provide you with information about other products and services, which we believe might interest you. With our service providers: We share personal information with the vendors and service providers who provide functions on our behalf, including credit card processing, business analytics, customer service, marketing, distribution of surveys or sweepstakes programs, and fraud prevention. We may also authorize vendors to collect information on our behalf, including as necessary to operate features of our websites and other Access Points.
With travel and activity providers: We share personal information with airline, lodging, offshore excursion and other activity providers who work with us to provide the Services to you or when you have made reservations with them through us as part of the Services. By requesting the excursion or activity or making a reservation as part of the Services, you are authorizing and directing us to disclose to the provider the information (including personal information) required to complete the reservation and provide the travel, lodging, excursion or activity. Please note that these providers also may contact you as necessary to obtain additional information about you, facilitate your reservation with them, or respond to a review you may submit. Please note that travel and activity providers are not controlled by us, and personal information disclosed to them is subject to the applicable provider's privacy policy and security practices. Therefore, we encourage you to review the privacy policies of any provider.
With business partners and advertising companies: We may share personal information with our third party business partners: (i) with whom we jointly offer products or services or sweepstakes or other promotions, travel-related and otherwise, or (ii) whose products or services may be offered through or on the Access Points or on our cruises . We may also share personal information with advertising networks, ad servers, social media platforms, and analytics companies in connection with our and their marketing.
With referring websites: If you were referred to the Access Points from a third-party website (for example, through a link you clicked on another site that directed you to the Access Point), we may share some information about you with that referring website. We encourage you to review the privacy policies of any website that referred you to our Access Points.
With social media providers: When you connect your Viking account to a third party platform or social media account, or access certain social media features through the Access Points, you share information with the social media provider, and the information you share will be governed by their privacy policies. You may be able to modify your privacy settings for these social media providers. Please consult the privacy policy of the relevant social media provider for further information. You may choose to disable such sharing of information by editing your privacy settings on that social media provider. When we serve tailored advertisements on social media platforms, we share information with the platform (either directly ourselves or through our service provider intermediaries) to help identify you as the targeted recipient of our ad.
For legal compliance: We may share personal information for legal compliance and law enforcement purposes such as: in response to subpoenas, court orders, or other legal process; with law enforcement agencies as required; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law, including as described in Section 11 (Transportation Security Administration Secure Flight Notice); to enforce our Booking Terms & Conditions or any other agreement we or another party may have with you; and/or when we believe it is appropriate to investigate, prevent, or take action regarding illegal or suspected illegal activities or exercise, defend or protect the rights, property or safety of our company, our customers, our websites or other Access Points or others.
Mergers or corporate reorganization: If another entity acquires Viking or all or substantially all of our assets, your information may be disclosed to such entity as part of the due diligence process and may be transferred to such entity as one of the transferred assets. Also, if any bankruptcy or reorganization proceeding is brought by or against us, all such information may be considered an asset of ours and as such may be sold or transferred to third parties.
We may also aggregate and/or deidentify information and then share that aggregated or anonymized data with third parties for market and research purposes or for other purposes.
You have the following choices regarding how we and third parties use certain information collected from or about you:
Where provided for by applicable privacy laws, you may be entitled to exercise some or all of the rights described below with respect to your personal information:
Eligible individuals can submit a privacy rights request through the Data Subject Request Form or by calling us at (844) 916-1333.
Please note that we may deny your request, or fulfill a request only in part, based on our legal rights and obligations. For example, we may retain personal information as permitted by law, such as for tax or other record keeping purposes, to maintain an active account, and to process transactions and facilitate passenger requests. If you are not satisfied with the outcome of your request and would like to request further review, you may send an email to privacy.request@vikingcruises.com with “Personal Information Requests Appeal” in the subject line.
You may designate an authorized agent to make a request on your behalf. When submitting the request, please ensure the authorized agent is identified as an authorized agent.
We will take reasonable steps to verify your identity prior to responding to your requests. The verification steps may vary depending on the sensitivity of the personal information and whether you have an account with us.
We will not discriminate against you because you made any of these requests.
For purposes of California law, please note the following:
We will retain your personal information (including your sensitive personal information) for as long as necessary to fulfill the purposes described in this Privacy Policy, and for a commercially reasonable time thereafter for purposes of backup, archiving, fraud prevention, audits, or as required by law. We rely on the following criteria to determine the appropriate retention periods: (i) the necessity of the information to provide our services to our customers; (ii) the types and sensitivity of personal information being processed; (iii) regulatory requirements that we are subject to, including laws and regulations related to tax, employment, accounting, and securities; and (iv) whether a legal claim might be brought against us, for which the information would be relevant.
We may store and process your personal information in the United States, or in the cloud, or any other country in which Viking or its subsidiaries, affiliates, or service providers or their subcontractors maintain facilities. If you are located in Canada, the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please note that we may transfer information, including personal information, to a country and jurisdiction that does not have the same data protection laws as your jurisdiction, and you consent to the transfer of information to the U.S. or any other country in which Viking or its parent, subsidiaries, affiliates or service providers maintain facilities and the use and disclosure of information about you as described in this Privacy Policy. As a result, this information may be subject to access requests from governments, courts, or law enforcement in those jurisdictions according to laws in those jurisdictions.
Viking cares about the security of your information, and uses commercially reasonable physical, administrative, and technological safeguards designed to help preserve the integrity and security of all information collected through our website. We regularly review our security procedures to consider appropriate new technology and safeguards. However, please be aware that despite our efforts, no security measures are perfect or impenetrable.
Viking does not knowingly collect or solicit any information from anyone under the age of 13 or knowingly allow such persons to register on any Access Points. In the event that we learn that we have collected personal information from a child under age 13 without appropriate permission from their parent/legal guardian, we will delete that information as quickly as possible. If you believe that we might have any information from a child under 13, please contact us as provided in Section 15 (Your Comments and Questions).
Under the authority of 49 U.S.C. section 114, the Intelligence Reform and Terrorism Prevention Act of 2004 and 49 C.F.R. parts 1540 and 1560 for all commercial air travel within, into or out of the United States which is booked on or after August 15, 2009, the Transportation Security Administration (TSA) requires you to provide your full name, date of birth, and gender for the purpose of watch list screening.
You may also provide your Redress Number, if available. As required by law, we will request information from you about your commercial air travel within, into or out of the United States in conjunction with your voyage and forward it to the TSA. Failure to provide your full name, date of birth, and gender may result in denial of transport or denial of authority to enter the boarding area.
Information we or you provide to the TSA may be shared by the agency with law enforcement, intelligence agencies, or others under its published system of records notice. Please see the TSA website at www.tsa.gov for more information on the TSA’s privacy policies.
The Access Points may integrate with or contain links to other third-party websites and services. We are not responsible for the practices employed by third party websites or services embedded in, linked to, or linked from the Access Points and your interactions with any third-party website or service are subject to that third party’s own rules and policies.
We reserve the right to make changes to this Privacy Policy from time to time. If this Privacy Policy changes in any way, we will place an updated version on this page. Regularly reviewing this page ensures that you are always aware of what information we collect, how we use it and under what circumstances, if any, we will share it with other parties. Your continued access to the Access Points and/or use of any of our websites or purchase or use of the Services after any such changes constitutes your acknowledgement of this Privacy Policy, as revised.
Viking River Cruises, Inc. is headquartered in the U.S. and the Services are intended for individuals in the U.S and Canada only. By using the Services or accessing the Access Points, you consent to the collection, storage, and processing of information under U.S. laws and as provide by this Privacy Policy.
If you have any questions or comments regarding our privacy policy or our websites or the Access Points, you can send us an email at privacy.request@vikingcruises.com or contact us at (844) 916-1333 or contact us by mail addressed to:
Attention: Privacy
Viking Cruises
5700 Canoga Avenue, Suite 200
Woodland Hills, CA 91367
Version June 27, 2023
Our Privacy Policy has changed, effective as of June 27, 2023.
This Privacy Policy and Notice at Collection (“Privacy Policy”) of Viking River Cruises Inc. (“Viking” “we,” “our,” or “us”) explains the collection, use, and sharing of information from or about you in connection with your use of the Services. The term " Services" refers to our ocean, river and expedition cruises, including the selection of products, content, events, activities, excursions and services offered onboard and off-shore either directly by us, or through our affiliates or third-party business associates, as well as any other products, features, tools, materials, or other services offered from time to time through a variety of Access Points. The term "Access Points" refers to, collectively, our various websites ("our websites"), mobile applications, onboard media, blogs, social media and other places, and other online or wireless offerings, whether accessed via computer, mobile device or other technology, any of which is owned or operated by us or on behalf. If you are an employee, contractor, or job applicant, your personal information collected in those contexts will be subject to a separate privacy notice that we provide to you where and when appropriate.
We may collect, receive, and develop several categories of personal information about you depending on the nature of your interactions with us:
We use the personal information we collect and receive from or about you (including sensitive personal information) primarily to provide better customer service to you, to improve and customize the content you see, to help recognize you when you use other devices, to provide the Services you request, to contact you about special promotions and new Services, and for other purposes, including the following:
In addition to the above uses of personal information described in this Privacy Policy, we may aggregate information about you and other individuals together, or otherwise "de-identify" the information about you (which means that the information does not identify you personally). We may use information in these forms for any legitimate business purpose, including without limitation, for research and analysis, administration of the Services, advertising (e.g., improving our targeting efforts or our Services), and promotional purposes.
We collect personal information from various sources:
Directly from you: We collect personal information directly from you when you create a profile to register for a Viking account, contact our customer service or other means to request information from us, participate in sweepstakes or other promotions, use the Services (such as when you book travel with us, participate in onboard activities, take offshore excursions while traveling with us), or provide us with feedback, testimonials, photos, or other personal information. If you are a business contact, we also collect personal information directly from you when we communicate with you, onboard you, or provide/receive products or services to/from you.
Automatically from your devices: Like many companies, we use various technologies to automatically collect usage and interaction data when you interact with our websites, read our emails, engage with our digital advertisements and content, or otherwise interact with the Access Points. These tools include cookies, pixels, and SDKs. These technologies may be used by us directly or by third parties and service providers.
From our service providers: We get personal information from the vendors and service providers that we hire to help us run our business, including those companies that store information; host, protect, or operate our Access Points; process payments; conduct data analytics; provide customer service; send emails and other marketing correspondence for us; conduct surveys; or provide marketing, analytics, and advertising services.
From our parent company and affiliates: We may get personal information from our parent company and corporate affiliates, as travel may be provided on a vessel owned or operated by a corporate affiliate.
From our data partners: We get personal information from data aggregators, data licensors, and public databases.
From social media and other third-party services: We get personal information from Access Points owned or operated by third parties. For example, we may get information about you when you interact or connect with us or our Services, for example, by liking us on Facebook® or following us on Twitter® or on Instagram® or watching us on YouTube®. The collected information may be information associated with that third-party service, or that you elect to make public using that service or have authorized the third-party service to share with us (such as your user ID, billing information, public profile information, email address, birthday, friends list, pages you have "liked" or commented on, and other account and profile data). The information we receive is dependent upon your privacy settings with the third party.
From other passengers: Occasionally we get personal information from passengers, such as when you are listed as an emergency contact or if you are onboard and someone in your party provides Viking with your information.
We combine the information we collect from or about you with information provided by other sources. We also combine information that we collect offline with information we collect online. We may also aggregate your information with other consumers’ information to understand preferences and trends within your peer group over time.
We may share your personal information (including sensitive personal information) only in the instances described below. We may also share your information in other circumstances with your consent.
With our parent company and affiliates: We may share personal information with our parent company and corporate affiliates. This sharing enables us to fulfill the Services, as travel may be provided on a vessel owned or operated by a corporate affiliate, as well as to provide you with information about other products and services, which we believe might interest you. With our service providers: We share personal information with the vendors and service providers who provide functions on our behalf, including credit card processing, business analytics, customer service, marketing, distribution of surveys or sweepstakes programs, and fraud prevention. We may also authorize vendors to collect information on our behalf, including as necessary to operate features of our websites and other Access Points.
With travel and activity providers: We share personal information with airline, lodging, offshore excursion and other activity providers who work with us to provide the Services to you or when you have made reservations with them through us as part of the Services. By requesting the excursion or activity or making a reservation as part of the Services, you are authorizing and directing us to disclose to the provider the information (including personal information) required to complete the reservation and provide the travel, lodging, excursion or activity. Please note that these providers also may contact you as necessary to obtain additional information about you, facilitate your reservation with them, or respond to a review you may submit. Please note that travel and activity providers are not controlled by us, and personal information disclosed to them is subject to the applicable provider's privacy policy and security practices. Therefore, we encourage you to review the privacy policies of any provider.
With business partners and advertising companies: We may share personal information with our third party business partners: (i) with whom we jointly offer products or services or sweepstakes or other promotions, travel-related and otherwise, or (ii) whose products or services may be offered through or on the Access Points or on our cruises . We may also share personal information with advertising networks, ad servers, social media platforms, and analytics companies in connection with our and their marketing.
With referring websites: If you were referred to the Access Points from a third-party website (for example, through a link you clicked on another site that directed you to the Access Point), we may share some information about you with that referring website. We encourage you to review the privacy policies of any website that referred you to our Access Points.
With social media providers: When you connect your Viking account to a third party platform or social media account, or access certain social media features through the Access Points, you share information with the social media provider, and the information you share will be governed by their privacy policies. You may be able to modify your privacy settings for these social media providers. Please consult the privacy policy of the relevant social media provider for further information. You may choose to disable such sharing of information by editing your privacy settings on that social media provider. When we serve tailored advertisements on social media platforms, we share information with the platform (either directly ourselves or through our service provider intermediaries) to help identify you as the targeted recipient of our ad.
For legal compliance: We may share personal information for legal compliance and law enforcement purposes such as: in response to subpoenas, court orders, or other legal process; with law enforcement agencies as required; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law, including as described in Section 11 (Transportation Security Administration Secure Flight Notice); to enforce our Booking Terms & Conditions or any other agreement we or another party may have with you; and/or when we believe it is appropriate to investigate, prevent, or take action regarding illegal or suspected illegal activities or exercise, defend or protect the rights, property or safety of our company, our customers, our websites or other Access Points or others.
Mergers or corporate reorganization: If another entity acquires Viking or all or substantially all of our assets, your information may be disclosed to such entity as part of the due diligence process and may be transferred to such entity as one of the transferred assets. Also, if any bankruptcy or reorganization proceeding is brought by or against us, all such information may be considered an asset of ours and as such may be sold or transferred to third parties.
We may also aggregate and/or deidentify information and then share that aggregated or anonymized data with third parties for market and research purposes or for other purposes.
You have the following choices regarding how we and third parties use certain information collected from or about you:
Where provided for by applicable privacy laws, you may be entitled to exercise some or all of the rights described below with respect to your personal information:
Eligible individuals can submit a privacy rights request through the Data Subject Request Form or by calling us at (844) 916-1333.
Please note that we may deny your request, or fulfill a request only in part, based on our legal rights and obligations. For example, we may retain personal information as permitted by law, such as for tax or other record keeping purposes, to maintain an active account, and to process transactions and facilitate passenger requests. If you are not satisfied with the outcome of your request and would like to request further review, you may send an email to privacy.request@vikingcruises.com with “Personal Information Requests Appeal” in the subject line.
You may designate an authorized agent to make a request on your behalf. When submitting the request, please ensure the authorized agent is identified as an authorized agent.
We will take reasonable steps to verify your identity prior to responding to your requests. The verification steps may vary depending on the sensitivity of the personal information and whether you have an account with us.
We will not discriminate against you because you made any of these requests.
For purposes of California law, please note the following:
We will retain your personal information (including your sensitive personal information) for as long as necessary to fulfill the purposes described in this Privacy Policy, and for a commercially reasonable time thereafter for purposes of backup, archiving, fraud prevention, audits, or as required by law. We rely on the following criteria to determine the appropriate retention periods: (i) the necessity of the information to provide our services to our customers; (ii) the types and sensitivity of personal information being processed; (iii) regulatory requirements that we are subject to, including laws and regulations related to tax, employment, accounting, and securities; and (iv) whether a legal claim might be brought against us, for which the information would be relevant.
We may store and process your personal information in the United States, or in the cloud, or any other country in which Viking or its subsidiaries, affiliates, or service providers or their subcontractors maintain facilities. If you are located in Canada, the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please note that we may transfer information, including personal information, to a country and jurisdiction that does not have the same data protection laws as your jurisdiction, and you consent to the transfer of information to the U.S. or any other country in which Viking or its parent, subsidiaries, affiliates or service providers maintain facilities and the use and disclosure of information about you as described in this Privacy Policy. As a result, this information may be subject to access requests from governments, courts, or law enforcement in those jurisdictions according to laws in those jurisdictions.
Viking cares about the security of your information, and uses commercially reasonable physical, administrative, and technological safeguards designed to help preserve the integrity and security of all information collected through our website. We regularly review our security procedures to consider appropriate new technology and safeguards. However, please be aware that despite our efforts, no security measures are perfect or impenetrable.
Viking does not knowingly collect or solicit any information from anyone under the age of 13 or knowingly allow such persons to register on any Access Points. In the event that we learn that we have collected personal information from a child under age 13 without appropriate permission from their parent/legal guardian, we will delete that information as quickly as possible. If you believe that we might have any information from a child under 13, please contact us as provided in Section 15 (Your Comments and Questions).
Under the authority of 49 U.S.C. section 114, the Intelligence Reform and Terrorism Prevention Act of 2004 and 49 C.F.R. parts 1540 and 1560 for all commercial air travel within, into or out of the United States which is booked on or after August 15, 2009, the Transportation Security Administration (TSA) requires you to provide your full name, date of birth, and gender for the purpose of watch list screening.
You may also provide your Redress Number, if available. As required by law, we will request information from you about your commercial air travel within, into or out of the United States in conjunction with your voyage and forward it to the TSA. Failure to provide your full name, date of birth, and gender may result in denial of transport or denial of authority to enter the boarding area.
Information we or you provide to the TSA may be shared by the agency with law enforcement, intelligence agencies, or others under its published system of records notice. Please see the TSA website at www.tsa.gov for more information on the TSA’s privacy policies.
The Access Points may integrate with or contain links to other third-party websites and services. We are not responsible for the practices employed by third party websites or services embedded in, linked to, or linked from the Access Points and your interactions with any third-party website or service are subject to that third party’s own rules and policies.
We reserve the right to make changes to this Privacy Policy from time to time. If this Privacy Policy changes in any way, we will place an updated version on this page. Regularly reviewing this page ensures that you are always aware of what information we collect, how we use it and under what circumstances, if any, we will share it with other parties. Your continued access to the Access Points and/or use of any of our websites or purchase or use of the Services after any such changes constitutes your acknowledgement of this Privacy Policy, as revised.
Viking River Cruises, Inc. is headquartered in the U.S. and the Services are intended for individuals in the U.S and Canada only. By using the Services or accessing the Access Points, you consent to the collection, storage, and processing of information under U.S. laws and as provide by this Privacy Policy.
If you have any questions or comments regarding our privacy policy or our websites or the Access Points, you can send us an email at privacy.request@vikingcruises.com or contact us at (844) 916-1333 or contact us by mail addressed to:
Attention: Privacy
Viking Cruises
5700 Canoga Avenue, Suite 200
Woodland Hills, CA 91367
Version June 27, 2023
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